I told you about those Oreos now … they’re addictive!

Whoa, big guy. Simmer down.

Most of these studies I see coming out, especially those subsidized by public funds or put together by universities, bring more yawns, waste and confusion per dollar than anything I can think of.

But then, I see some findings that totally make my day.

Just recently, I saw that Oreo cookies are more addictive than cocaine. This is according to a study by Connecticut College and reported by CBS.

College psych professor Joseph Schroeder and four other students fed a bunch of Oreos to some lab rats or something like that to get their findings.

Lucky rats.

“We found that the behavior they exhibited was equally strong for Oreo cookies as it was for cocaine or morphine,” Schroeder, the director of the Behavioral Neuroscience program at Connecticut College, told WCBS 880. “When we looked in the pleasure center of the brain, we found that the Oreo cookies activated the pleasure center more so than cocaine would activate the same center.”

Now, cocaine has been the benchmark in addiction measurement for years. In the late 1980s it came out that cigarettes were also more addictive than cocaine.

I’ve never played around with cocaine, probably because I was afraid I’d like it, so don’t count me as an authority there. But I do know about Oreos.

Can’t remember my first. Maybe I was too young to make the connection, unlike my first kiss or my first time driving. But that first Oreo, boom boom, out go the lights.

I’m not the only one who has the Oreo addiction going on. CBS readers were asked to speak on the subject during an informal poll. I could only see the results after I voted, but you can only guess how mine went.

Anyway, the poll:


Total Votes: 2,829


Am I surprised?


I’ll tell you what, though. Those things are good. Which is amazing because the creme filling defies all chemical analysis. A friend of mine was able to whip up something close to that, missing only a little on the taste.

Still not the same, though. Oreo filling by itself, well, meh. You still need the cookie halves — which also defy chemical analysis — to complete the package.

My health-conscious friends get that horrified look when you mention Oreos. Something about being the worst stuff you can put in your body and still live. But how do I know these health-nut friends don’t have a secret stash, or at least reward themselves with a couple when they choose a fruit smoothie instead of a Mountain Dew?

There’s no right or wrong way to eat an Oreo. Some will just bite down on it (like I do) while others dismantle the cookie. Yeah, take the top off, suck the filling out and then eat the two halves. I really don’t understand that one myself because all those components belong together.

Then there are those who take the cookie in the package, open it, eat the filling and put the cookie back in the package. But obviously they’re Neanderthals.

That homemade Oreo filling this friend puts together also lacks those feelgood components that rival strong drugs, Prozac or even the endorphins that kick in after a long hike.

Take two Oreos and call me in the morning.

No wonder these researchers claim they’re so addictive. If I didn’t know any better they’re made with just a touch of dopamine.

I kind of hope these researchers take their experiments further. I’m curious how Thin Mints fit into the whole addiction spectrum. I know I start jonesin’ waiting for the local Girl Scout troop to make their rounds. I’d lay in a huge stockpile except I know I’ll eat half of them as soon as I get them home.

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Author: Eric Pulsifer

Eric Pulsifer is a veteran wordsmith with experience as a journalist, editor, musician, and freelance writer.

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